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Rob Sobers

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Human-generated content is comprised of all the files and e-mails that we create every day, all the presentations, word processing documents, spreadsheets, audio files and other documents our employers ask us to produce hour-by-hour. These are the files that take up the vast majority of digital storage space in most organizations - they are kept for significant amounts of time and have huge amounts of metadata associated with them. Human-generated content is huge, and its metadata is even bigger. Metadata is the information about a file: who might have created it, what type of file it is, what folder it is stored in, who has been reading it and who has access to it. The content and metadata together make up human-generated Big Data. The problem is that most of us, meaning organizations and governments, are not yet equipped with the tools to exploit human-generated Bi... (more)